PRIVACY AND COOKIE NOTICE

Last update: June 4th, 2024

Welcome to the Involves environment. 

We are publishing this Notice to increase the transparency of how we process personal data collected through our websites, landing pages, events, and blog, as well as the content that we produce through other information disclosure tools, such as social media platforms (“Websites”).

We offer solutions to foster a sell-out culture and a data-driven trade marketing operation, helping to enhance performance and improve execution at points of sale.In carrying out this mission, we are aware of how important your privacy is, so we handle your personal data very responsibly. 

In accordance with the provisions of personal data protection laws, this Privacy Notice seeks to increase the transparency of how we treat the personal data of visitors to our websites, landing pages, blog, and other information disclosure tools to avoid any loss, alteration, theft, or any other form of use of data that does not comply with this Notice.

Remember: if you have any questions, you can always email us at: privacy@involves.com.

1. Glossary

Processing of personal data: any operation carried out with personal data, for example, collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or control of information, modification, communication, transfer, dissemination, or extraction.

Controller : a natural or legal person, in public or private law, in charge of decisions about the processing of personal data.

Operator: A natural or legal person, in public or private law, who processes personal data on behalf of the Controller.

Data Subject: any natural person identified or identifiable to whom the personal data relates, including customers, service providers, and employees of the company, depending on the specific case.

Personal Data: any information relating to an identified or identifiable natural person.

Consent: Freely given, informed and unambiguous indication of the data subject’s agreement to the processing of his or her personal data for a specified purpose.

2. What are your rights?

Data Subject Rights. Regarding your personal data, you have the following rights:

  1. Right to limit the processing of your personal data, and you may obtain it when you contest the accuracy of the data, when processing is unlawful, when Involves no longer needs the data for the purposes proposed, when you oppose to the processing of your data, and in case of unnecessary data processing;
  2. Right to object to the processing of your personal data at any time, on grounds relating to your particular situation, and you may also object to the use of your personal data for marketing purposes, for example, profiling;
  3. The user is granted the right to receive personal data concerning him or her and which he or she has provided to involves, in a structured, commonly used, and machine-readable format, and the right to transmit those data to another company; such right is also known as the right to data portability.
  4. Right to revoke consent, in accordance with the legal provisions;
  5. It is he right of the user to obtain confirmation from Involves that the personal data concerning him or her are being processed and, where that is the case, the right to access his or her personal data;
  6. The user is granted the right to obtain the rectification of inaccurate personal data concerning him or her;
  7. It is the right of the user to have his or her data erased, subject to the exceptions provided for in law. 

This right may be exercised by emailing Involves at: privacy@involves.com.

Do you have any questions about your rights? Click here and learn about your rights.

Principles for the processing of personal data. We further guarantee that the processing of your personal data will comply with the following principles:

  • Data minimization: Collection of personal data must be adequate, relevant, and limited to what is necessary in relation to the purposes for which they are processed;
  • Purpose limitation: Personal data should only be collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
  • Integrity and transparency Personal data will be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organizational measures
  • Lawfulness, loyalty, and transparency: Personal data will be processed lawfully, fairly, and in a transparent manner.
  • Accuracy: the user’s personal data will be accurate and up to date whenever necessary, so inaccurate data will be erased or corrected when possible;
  • Storage limitation: Personal data will be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed;

You may exercise the rights described herein by means of written communication, sending your request to the following e-mail address: privacy@involves.com.

3. What personal data do we process and for what purpose?

All your data collected and/or provided through our websites, such as landing pages, registration pages, blog, and other pages related to the website, will be in compliance with the provisions of data protection laws, as well as with this Privacy Notice, and will be treated as confidential, non-proprietary, and will be used only for purposes set out herein and/or authorized by you.

Personal data. Personal data processed by Involves may involve:

  • Contact information, such as full name, email address, phone number, and LinkedIn profile;
  • Professional information, such as company name and country of the head office in which the data subject works or has a professional relationship, branch of activity, CNPJ (Corporate Tax ID Number) and corporate name, corporate website;
  • Access information, such as browsing history, interaction with content, and page viewing;
  • Email access information, such as date and open rate of emails, click-through rate, and interactions in the inbox;
  • Navigation and device information, such as IP address, dates and times of access, device information, cookie data;

Personal data subjects. We process the personal data of some categories of persons – Personal Data Subjects. This means that our Data Subject (“You”) may fit into one or more of these categories, namely: (A) Visitors, (b) Involves’s Leads, (c) Applicants, and (d) Users. 

  • Visitors are personal data subjects who visit or access our websites or Involves’s pages;
  •  Involves’s Leads are the possible customers of Involves, that is, personal data subjects who, representing a company, (i) interacted or interact with the content and materials of Involves or in some way agreed to receive our content, for example, by downloading an eBook, signing up to receive our newsletter, and other situations involving the marketing and promotion of our Services; or (ii) have Involves’s ideal customer profile and have been identified by Involves’s team as sales opportunities through information that is publicly available or was made available by partners or suppliers, or (iii) have had their personal data shared with Involves through Partners, as in the case of content production with co-marketing strategies or event sponsorship. 
  •  Users are the personal data subjects who have access credentials to https://app.Involves.com.br/login. Information on how the personal data of users of the Involves Platform is processed and the relevant information to ensure proper transparency, including how users can exercise their rights, is provided for in the Platform’s Privacy Notice.

3.1 Leads Involves

Treatment and purpose. Involves collects and processes personal data when the Data Subject contacts us or informs their data by email, web form, instant message, telephone call or through interactions with social media posts, as well as through other means that we have made available. This processing includes the purposes of enabling us to respond to your request, to send email communications that we believe may be useful to you, to promote our Services and, if you show interest, to sell our Services, that is, to contact you to submit a business quote.

In these situations, these are some examples of the data subject to processing, as well as their purposes and legal bases:

PurposeExamplePersonal data processedLegal basis
Contact for demonstrationWhen you fill out a page or form stating that you want Involves to contact you (for example, form https://www.Involves.com/contato )• Registration information• Professional information• Legitimate interest;
Customer serviceWhen you contact us by any of our means of communication, for example, through social media profiles, WhatsApp, chat, or our contact email address.• Registration information• Other information that you have shared with us in these communications• Legitimate interest;
Sending communications (e-mail marketing)When you accept that we send you materials, content, and news that we think will be useful to you.• Registration information;• Professional information;• Access information;• Email access information.• Legitimate interest;
Contact for Outbound sales of services provided by InvolvesWhen we contact you to present Involves services to your company, based on publicly available information, for example, through LinkedIn, Apollo, or based on information that we have had access to when sponsoring events.• Registration information;• Professional information;• Email access information;• Legitimate interest;
Promotion of marketing activities on social media profilesWhen we conduct targeted marketing campaigns for those who visited our website or for the audience that fits the ideal customer profile;• Navigation information;• Consent;
Sale of Involves’s servicesWhen we contact you to submit a business quote to your company.• Registration information;• Professional information;• Access information, if any;• Email access information, if any;• Legitimate interest;
Involves experienceWhen you register on the Waiting List or sign up for our Involves Experience event.• Registration information;• Professional information;• Legitimate interest
Improvement of the dissemination of Involves’s servicesWhen we analyze our marketing activities to improve our marketing strategies, and this may include access to personal data.• Registration information;• Professional information;• Access information;• Email access information;• Navigation and device information.• Legitimate interest

Involves may also receive Personal Data from Involves Leads through Partners, for example, content production with co-marketing strategies or event sponsorship.

By registering for our newsletters or on our landing pages and receiving our emails, we always provide means for you to opt-out of receiving emails, that is, request the opt-out.

We may use your data for purposes not provided for in this Notice, but these will be within your legitimate expectations. The possible use of your data for purposes that do not comply with this prerogative will be done with your prior consent.

The data collected by Involves may be shared with other partner companies – in the case of content or landing page created in collaboration with Partners or in case of events sponsored by Partners – or with companies that arise and form an economic group with Involves, or advertisers, sponsors, in addition to information release tools and performance analysis, while always complying with this Privacy Notice. By submitting the data to our websites, you agree to this mode of use.

The content of any websites that you access from Involves’s website is beyond our control and our processing of data, and access to and permanence on such websites will be at your own risk.

3.2 Visitors 

Treatment and purpose. By accessing and browsing Involves’s websites, we may collect and process some Personal Data for the purpose of enabling your access to our websites and improving our marketing and promotion strategies for our Services, so that we can continuously develop our communication through the websites and our contact with you.

To clearly and objectively see how and for what purpose we may treat your data in this context, please refer to the following table:

Purpose

Personal data processed

Legal basis

Access and operation of our website

• Access information, such as the cookies necessary to operate our website;

• Navigation and device information;

• Legitimate Interest;

Analysis to develop improvements in marketing and advertising strategies

• Access information, in this case, performance, and advertising cookies;

• Consent

Promotion of marketing activities on social media profiles

• Browsing information, such as advertising cookies to operationalize marketing strategies.

• Consent

4. Personal data of children and adolescents

By accepting the terms of this Privacy Notice, you affirm under the penalty of law that you are 18 years old or older. 

Thus, we do not knowingly collect data from children under 18 years of age. If you are a parent or guardian of a minor and know that the minor has provided his or her personal data on our website, please contact us at the following email address: privacy@involves.com .

5. How do we use Cookies?

We use cookies. They are text files sent by the website to your computer/device and stored in it, and they contain information on website navigation. In short, cookies are used for improving user experience on our website (according to our cookie banner).

In the cookie banner you will find the necessary information about the cookies we use, and you may consent or not to them, except the ones that are strictly necessary for the operation of our website. We do not share this data with third parties other than those responsible for the cookies themselves.

You can adjust your browser settings to disable cookies or delete them. If they are enabled, we (and the aforementioned third parties) will issue cookies when you interact with our website.

On our website, we use the following cookies:

Cookie

Description

Duration

Category

__cf_bm.hsforms.net

This cookie, set by CloudFlare, is used for supporting CloudFlare bot management.

1 hour

Necessary

_lscache_vary.involves.com

Litespeed sets this cookie to prevent page caching.

2 days

Functional

CLID.www.clarity.ms

Microsoft Clarity sets this cookie to store information about how visitors interact with the website. The cookie helps provide an analytics report. Data collection includes the number of visitors, where they visit the website, and the pages visited on the website.

1 year

Analytical

__cf_bm.hsforms.com

This cookie, set by CloudFlare, is used for supporting CloudFlare bot management.

1 hour

Necessary

_cfuvid.hsforms.com

Cloudfare sets this cookie to optimize security and performance on hsforms.com forms, identifying unique visitors on shared IPs, allowing custom security settings for efficient interactions with HubSpot forms.

session

Other

wp-wpml_current_language.involves.com

The WordPress multilingual plugin sets this cookie to store the current language/language settings.

session

Functional

__cf_bm.hubspot.com

This cookie, set by CloudFlare, is used for supporting CloudFlare bot management.

1 hour

Necessary

_cfuvid.hubspot.com

Cloudfare sets this cookie to improve security and performance by identifying unique users on shared IPs. This ensures personalized security settings for each visitor, optimizing interaction with HubSpot.

session

Other

_gcl_au.involves.com

Google Tag Manager sets this cookie to experience the effectiveness of advertising on websites that use its services.

3 months

Analytical

_clck.involves.com

Microsoft Clarity sets this cookie to retain Clarity user ID and unique settings for that website. This ensures that actions taken during subsequent visits to the same site are linked to the same user ID.

1 year

Analytical

_clsk.involves.com

Microsoft Clarity sets this cookie to store and consolidate a user’s page views into a single session recording.

1 day

Analytical

_cat.involves.com

WordPress sets this cookie from its tools to authenticate sessions, track user interaction indirectly and anonymously, and store preferences, optimizing user functionality and experience.

1 year

Other

bcookie.linkedin.com

LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.

1 year

Advertising

li_gc.linkedin.com

LinkedIn sets this cookie to store the visitor’s consent to the use of cookies for non-essential purposes.

6 months

Functional

lidc.linkedin.com

LinkedIn sets the lidc cookie to facilitate data center selection.

1 day

Functional

ga*.involves.com

Google Analytics sets this cookie to store and count page views.

1 year 1 month 4 days

Analytical

_ga.involves.com

Google Analytics sets this cookie to calculate visitor, session, and campaign data and to track website usage for the analytics report of the website. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

1 year 1 month 4 days

Analytical

ga*.involves.com

Google Analytics sets this cookie to store and count page views.

1 year 1 month 4 days

Analytical

_fbp.involves.com

Facebook sets this cookie to display ads when you are on Facebook or on a digital platform powered by Facebook advertising after you visit the website.

3 months

Analytical

__hstc.involves.com

HubSpot sets this primary cookie to track visitors. It contains the domain, the initial timestamp (first visit), the last timestamp (last visit), the current timestamp (current visit), and the session number (increments for each subsequent session).

6 months

Analytical

hubspotutk.involves.com

HubSpot sets this cookie to track website visitors. This cookie is passed to HubSpot when submitting the form and used when deleting duplicating contacts.

6 months

Analytical

__hssrc.involves.com

This cookie is set by HubSpot whenever you change the session cookie. When set to 1, the __hssrc cookie indicates that the user has restarted the browser, and if the cookie does not exist, a new session is assumed.

session

Necessary

__hssc.involves.com

HubSpot sets this cookie to track sessions and determine whether HubSpot should increase the session number and timestamps in the __hstc cookie.

1 hour

Necessary

SM.c.clarity.ms

The Microsoft Clarity cookie sets this cookie for synchronizing the MUID across Microsoft domains.

session

Analytics

MUID.clarity.ms

Bing sets this cookie to recognize unique web browsers that visit Microsoft websites. This cookie is used for advertising, website analytics, and other operations.

1 year 24 days

Advertising

MUID.bing.com

Bing sets this cookie to recognize unique web browsers that visit Microsoft websites. This cookie is used for advertising, website analytics, and other operations.

1 year 24 days

Advertising

MR.c.bing.com

This cookie, set by Bing, is used for collecting user information for analysis purposes.

7 days

Analytical

SRM_B.c.bing.com

Used by Microsoft Advertising as a unique visitor ID.

1 year 24 days

Performance

MR.c.clarity.ms

This cookie, set by Bing, is used for collecting user information for analysis purposes.

7 days

Analytical

ANONCHK.c.clarity.ms

The ANONCHK cookie, set by Bing, is used for storing a user’s session ID and checking clicks on Bing search engine ads. The cookie helps in reporting and customization as well.

10 minutes

Advertising

elementor.involves.com

This cookie is used by the WordPress theme of the website. It allows the website owner to implement or change website content in real time.

never

Functional

GCLB.scatec.io

This cookie is known as Google Cloud Load Balancer, set by the provider Google. This cookie is used for external HTTPS load balancing of the cloud infrastructure with Google.

1 day

Performance

6. Sharing or disclosure of personal data 

The information is collected for our exclusive use for the purposes referred to herein, so it will not be sold to third parties in any event.

However, we may disclose your personal data if necessary to:

Legal compliance. Understanding (i) legal proceedings and claims; (ii) establishment or exercise of our legal rights or defense in judicial proceedings; or (iii) as required by law; and

Services provided by third parties. We may also act together with other companies in various activities to facilitate our service, to perform services related to the Website and/or event, or to assist us in analyzing how our service is used, such as the companies that provide the cookies we use on our website. They receive your data only to the extent necessary for providing the contracted services. We emphasize that our contracts are guided by the data protection rules of the Brazilian legal system, prohibiting these third parties from disclosing or using the data for purposes other than those strictly necessary.

7. Retention and deletion of your personal data

The data will be stored for the legally required period, until the intended purpose is achieved, or as established by Article 16 of the Brazilian General Data Protection Law.

8. Changes to this Privacy Notice

We reserve the right to modify this Privacy Notice at any time and as often as necessary, depending on the suitability of any changes made to our Websites or in the legislative framework, to provide you with more and more security and convenience. Therefore, you should check for updates of this Notice whenever possible.

For the sake of convenience, we will always indicate at the end of the document the date of the last update, and if substantial changes are made, we will notify you of such changes before they take effect. 

9. Personal data processing controller:

On this website, the personal data processing controller is INVOLVES SOLUCOES TECNOLOGICAS S/A, a legal entity under private law, Corporate Tax ID Number no. 10.903.643/0001-07, located at Avenida Patrício Caldeira de Andrade, 1156, Capoeiras – Florianópolis – SC – CEP 88.085-150, Brazil.

10. Data Protection Officer

Our Data Protection Officer is DATA GUIDE CONSULTORIA E SOLUÇÕES EM PROTEÇÃO DE DADOS LTDA. Corporate Tax ID Number no. 39.317.591/0001-60, which can be contacted at the following e-mail address: privacy@involves.com

11. Security while processing your personal data

The website undertakes to protect your privacy by applying technical and organizational measures to protect your personal data from unauthorized access and from situations of destruction, loss, alteration, communication, or dissemination of such data.

To ensure security, solutions will be adopted that take into account: appropriate techniques; costs of application; the nature, scope, context, and purposes of data processing; and the risks to the rights and freedoms of users.

12. International transfer of personal data

Some of the personal data collected, especially those collected through cookies, may be stored in locations outside of Brazil.

In this way, there may be international transfer of the data collected through our Websites. In this case, we guarantee that we will take all necessary and legal measures to secure the information transferred.

13. Thank you for reading our Privacy Notice!

We will always be available to serve you. If you have any questions or would like more information about this Notice, please contact us at privacy@involves.com.

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