Smart Route Planning for Trade Marketing
Learn more about the solution by Involves Stage to plan routes for sales reps. Rely on artificial intelligence to increase efficiency in weekly route planning, maximize field team productivity, and optimize the level of service of your points of sale!
Reduce manual effort and optimize resources
Have more efficient routes
Routes focused on trade marketing operations
Quantify trade operations, and collect measurable data and values
Plan store visits more efficiently
Our artificial intelligence combines scenarios to calculate optimized routes while following our strategy at the points of sale.
Set parameters to:
- Employees
- Desired points of sale
- Team’s working time
- Level of service at the stores: working days, number of visits per week, and duration
Check out the results achieved by Pointer on Black Friday
With a focus on improving its operational efficiency, especially during key retail sales periods, Pointer, a Portobello Group company, is using artificial intelligence to optimize sales promotions.
The result was expressive: it ensured a 51% sell-out increase in the Black Friday campaign.
80% POS coverage
during the first week of Black Friday sales
300% increase
in point-of-sale activation
77% reduction of time
needed for campaign activation
Optimized route planning for more in-store time and less time on the go
One of the main problems in planning routes for sales reps and trade marketing teams is the lack of a geographical view of the distribution of points of sale to be serviced. Manual planning of routes without enough information about the target region, increases travel distance, time and cost of sales reps’ visits, which makes them less productive. Our route planner solves this challenge by optimizing the distribution of points of sale.
Ensure the right level of service for each store! Few points of sale on the route and less in-store time negatively impact your targeting strategy.
AI is your new partner for planning visits
- View unlimited simulations of field team distribution before defining the final route
- Fine-tune the final routes to refine your strategy
- Use the result in your sales reps’ regular routes on Involves Stage’s solution
Join the pioneering companies
Heineken, Kellogg’s, Unicharm, Fini and Boticário already using Involves Stage’s Smart Route Planner with their field teams.
Smart Route Planner
Increase productivity using our route planning software designed for sales reps
