Strengthen your control at every POS
If you don’t have transparent metrics, meaningless reports or with mistakes, and lack of information lead to wrong decisions. That is why creating a Perfect Store strategy to track execution indicators at each POS is fundamental for retail execution teams that want to give a sell-out show.
What if you could accurately track your price, presence, share and additional display space strategies? And still know if channels are receiving the right products, if the price is correct and if the planogram and space goals are in accordance with the plan?
With Perfect Store from Involves Stage, you can customize the execution indicators the way you want them and track each POS according to their score. It’s much easier to identify what can be improved and provide assertive guidelines to the field reps, besides the possibility to integrate it with incentive programs.
How Perfect Store works:
Define your pricing, presence, share or additional display space strategies
Define the score that makes sense for your strategy
Visualize in an intuitive way what should improve at each POS
The 4 Pillars of the Perfect Execution
Check if the price is correct, if it meets the channel pricing strategy, if it’s visible to the shopper and in line with possible promotions
Identify the existence of your product assortment on each channel
3. Share of Shelf
Measure and validate the visibility of products at the POS
4. Additional Display
Evaluate more visibility points and track the presence of additional spaces
Why is a perfect execution important?
of base sales are driven by the consumer’s relationship with brand and product (GFK)
of shoppers think that the most important aspect of a store is a good layout of the products. (ABIESV)
of companies that aren’t able to achieve their sales goal don’t have a dedicated team for retail execution. (Involves Club)
of sales are ultimately the responsibility of retail execution (15% of activities at the POS + 60% of the base sales). (GFK)
of increase in the availability of products on the shelves represents a 1% increase in sales. (SymphonyIRIGroup)
of the purchase decisions are made at the point of sale. (Nielsen)
“The tool lets us know what’s working and what isn’t, so that problems can be addressed in time.”
"The moment we were able to measure all perfect store indicators individually (by indicator and by regional) we achieved greater results."
“The earliest observable result following the implementation of the Perfect Store by the Involves Stage solution was a 37% increase in the number of stores that adhere to Mondelēz’s program. Stores that wouldn’t meet any of the company’s criteria showed improvement in under 3 months. We can now act faster in order to more promptly turn things around.”
Guide, encourage and empower your field team with intuitive POS tracking