Involves Stage | Data Analytics in Trade Marketing

DATA ANALYTICS

Strategic decisions and efficient data analysis with Involves' BI

Track trade marketing KPIs with custom dashboards for POS segmentation. Make a Business Intelligence analysis using productivity data combined with performance data provided by Involves Stage.

Data Intelligence

With Involves Stage’s trade marketing indicators, large companies increased their route compliance rate by 11%, redefined their visits, and expanded their store presence by 40%. All of this within the first few months of the contract.

Trade Marketing Analytics

Combine analytics and alerts to track trade marketing ROI. Data Analytics indicators are developed and presented in custom dashboards. Our team helps you define what should be analyzed and monitored.

Centralize and automate out-of-stocks analysis

Track out-of-stocks by category, brand, region, channel, and point of sale. Identify your most relevant and priority channels. Observe the out-of-stocks map and visually identify the regions that need intervention. Avoid losses and increase sales by fixing problems before they affect your trade marketing results.

Make in-depth analyses of your Perfect Store

Manage your sales channels better and track the goals of each category and segment. Track the presence of POP displays and increase the visibility of your products, targeting the best mix for each channel.

Increase the coverage of visits

Easily find out which stores are not being visited and closely monitor team productivity, assessing in-store time and number of visits per route. Obtain proof of failed visits by auditing them with a GPS system.

Track your share of shelf (SoS) in detail

Follow up the SoS progress of your products and competitors in various instances of SKU-level segmentation. Analyze your share of shelf by product or store and figure out the proportion of each channel or region in your plan.

Why use BI in trade marketing?

Analyze stockouts by channel and identify which ones are a priority

Identify route planning and productivity issues.

Reduce operational costs.

Track performance across networks, regions, products, and points of sale (POS).

Make data-driven decisions and test hypotheses.

Minimize risks and respond quickly to inquiries.

Maximize your results with a comprehensive analysis

We show you how to enhance trade marketing management with the following indicators:

Team productivity

Price

Stockouts

Availability

Shelf share

Extra displays

POS (Points of Sale)

Sell-in

Sell-out

Competitor promotions

Competitor pricing