PERFECT STORE
Perfect executions drive more sales
With Involves Stage’s Perfect Store Program, you can measure key performance indicators accurately and see your store’s score in real time.
How does the
Perfect Store work?
Create
Define your strategy based on the goals and key pillars of your program: price, presence, planogram, positioning, share, promotion, secondary displays, and so many others.
Scoring rules
Define the best way to measure your strategy using your business rules.
Get visibility at the POS outside the rules of your execution guide.
Score tracking
Check out what can improve at each point of sale and know exactly where and when to take action. Your sales rep can see the score on the App and take action in real time.
Multiple pillars of execution
Your Perfect Store in a single tool
Combine your perfect store planning and merchandising with the shopper journey and track what is important for the shopping experience and for increasing sales.
Price
Track the amount paid by shoppers and validate your pricing and positioning strategy, price tag visibility, and adherence to sales agreements with retailers.
Presence
Detect and correct out-of-stocks and supply chain issues. Make sure your shopper finds all the products they want in the quantity they need.
Share of act Shelf
Measure your Share of Shelf and improve your shelf space strategy to increase visibility of your products on regular displays.
Additional Display
Increase the visibility of your product at other in-store points of sale, ensure the correct execution of contracted spaces, and achieve organic expansions of secondary displays.
Portfolio
Ensure the ideal product mix for each store and consumer profile, and offer a custom shopping experience across each channel.
Planogram
Provide easy and accurate visibility of your brand on the shelf. Make sure your products are in the right category and next to the right competitors.
Promotion
Make your products more attractive with merchandising materials and track their execution and effectiveness.
Processes
Standardize the quality of your execution at the POS and make actions more practical and scalable for all channels.
People
Share your strategy with your team of sales reps and empower them to take action in real time when identifying failures.
Keep every POS under control
The lack of clear metrics and incomplete reports often lead to wrong decisions and failure in execution at the point of sale. Based on the Perfect Store concept, you can prioritize efforts and streamline trade marketing management.
Involves Stage allows your sales reps to correct failures and avoid losing sales. The team can track the results of their in-store mission through the app to identify improvements and priorities.
Perfect Store 360: provide your team with the Perfect Store data and promote the democratization of execution data in the company.
Create perfect execution parameters and improve in-store sell-out performance. By following your perfect store program in a single tool, your brand will benefit from:
- Better experience to shoppers and consumers
- Development of categories and the market
- Increased sales
- Greater in-store field team engagement
- Measurement of store evolution
- Greater market share
- Increased channel profitability
- Increased retail engagement
Why is the execution important?
56%
of shoppers think the most important aspect in a store is a well-organized layout of products (ABIESV)
75%
of sales are the responsibility of retail execution (15% of POS actions + 60% of base sales) (GFK)
3%
increase in product availability on the shelves and displays represents a 1% increase in sales (SymphonyIRIGroup).
What customers are saying about Involves Stage
“The earliest observable result following the implementation of the Perfect Store by the Involves Stage solution was a 37% increase in the number of stores that adhere to Mondelēz’s program. Stores that wouldn’t meet any of the company’s criteria showed improvement in under 3 months. We can now act faster in order to more promptly turn things around.”
Roberto Queiroz Filho
Sales Supervisor at Cardeal Distribuidora
