Excellence in the point of sale with intelligence and cutting-edge technology
Involves Stage was behind the creation of a Business Intelligence sector in the company and a game changer to Bombril’s trade marketing operation.
Involves Stage is an extremely important tool to help developing our business. We were able to leverage our team performance and point of sale management.
Rafael Mattos – Head of Trade Marketing – Bombril
The brand had share issues caused by recurrent out-of-stocks, which had risen in 3% rate in 2015. Bombril decreased its exposure in a 5% rate and accumulated a 400mi loss.
The company invested in technology and proved the value of a concise trade marketing project. This was the only way to find out if the causes of negative results were due to a lack of report by their field team, in the retail or in the sales team. The project has motivated the creation of business intelligence in the company, which is now an example of performance with the use of Involves Stage.
Figures show that Bombril’s bet was accurate: In 2016 the company celebrated it’s first positive figures in six years. The loss was reverted into a BRL 59mi profit and BRL 1,55bi revenue. There was an out-of-stock reduction and the attendance of their sales reps in stores increased by 25%.