Execution Analytics
Strategic decisions and efficient data analysis with Involves' BI
Track trade marketing KPIs with custom dashboards for POS segmentation. Make a Business Intelligence analysis using productivity data combined with performance data provided by Involves Stage.
Data Intelligence
With Involves Stage’s trade marketing indicators, large companies increased their route compliance rate by 11%, redefined their visits, and expanded their store presence by 40%. All of this within the first few months of the contract.
Trade Marketing Analytics
Combine analytics and alerts to track trade marketing ROI. Data Analytics indicators are developed and presented in custom dashboards. Our team helps you define what should be analyzed and monitored.
Centralize and automate out-of-stocks analysis
Make in-depth analyses of your Perfect Store
Increase the coverage of visits
Easily find out which stores are not being visited and closely monitor team productivity, assessing in-store time and number of visits per route. Obtain proof of failed visits by auditing them with a GPS system.
Track your share of shelf (SoS) in detail
Why use BI in trade marketing?
Analyze stockouts by channel and identify which ones are a priority
Identify route planning and productivity issues.
Reduce operational costs.
Track performance across networks, regions, products, and points of sale (POS).
Make data-driven decisions and test hypotheses.
Minimize risks and respond quickly to inquiries.
Maximize your results with a comprehensive analysis
We show you how to enhance trade marketing management with the following indicators:
Team productivity
Price
Stockouts
Availability
Shelf share
Extra displays
POS (Points of Sale)
Sell-in
Sell-out
Competitor promotions
Competitor pricing
Discover the tool that empowers brands to achieve a solid presence and consistent results in thousands of POS worldwide.
