{"id":8654,"date":"2025-02-07T12:50:00","date_gmt":"2025-02-07T15:50:00","guid":{"rendered":"https:\/\/involves.com\/?p=8654"},"modified":"2025-09-12T17:12:56","modified_gmt":"2025-09-12T20:12:56","slug":"involves-cresce-e-adquire-startup-chilena-de-tecnologia-para-trade-marketing","status":"publish","type":"post","link":"https:\/\/involves.com\/pt-br\/midia-pt\/involves-cresce-e-adquire-startup-chilena-de-tecnologia-para-trade-marketing\/","title":{"rendered":"Involves, o SaaS do trade marketing, capta e compra startup chilena"},"content":{"rendered":"\n<p>A Involves \u2014 que desenvolve software para trade marketing \u2014 levantou recentemente <strong>R$ 70 milh\u00f5es em uma rodada de investimentos<\/strong> destinada principalmente \u00e0 aquisi\u00e7\u00e3o de um concorrente chileno. A capta\u00e7\u00e3o foi realizada pela Bridge One, que j\u00e1 havia investido anteriormente na Involves e \u00e9 o \u00fanico fundo presente no cap table da startup brasileira.<br><br>Fundada em Florian\u00f3polis h\u00e1 16 anos, a Involves atua como um assistente para promotores de venda, auxiliando-os a executar suas tarefas com mais efici\u00eancia. O software da empresa permite que os promotores consultem seus roteiros de visita atrav\u00e9s de um aplicativo e analisem as metas de cada visita \u2014 como aumentar a participa\u00e7\u00e3o nas g\u00f4ndolas, ajustar pre\u00e7os dos produtos, adicionar pontos extras ou incluir novos materiais de merchandising.<br>Ap\u00f3s a conclus\u00e3o do trabalho, o promotor captura fotos das g\u00f4ndolas e as envia para a plataforma da Involves, que utiliza vis\u00e3o computacional para transformar essas imagens em dados. &#8220;<em>Com esses dados, atribu\u00edmos uma nota para a visita, proporcionando ao promotor uma vis\u00e3o sobre a qualidade da execu\u00e7\u00e3o e indicando \u00e1reas de melhoria<\/em>&#8220;, explicou Andr\u00e9 Krummenauer, fundador da Involves.<br><br>Os recursos obtidos na rodada ser\u00e3o utilizados para a aquisi\u00e7\u00e3o da <strong>Datamind \u2014 uma startup chilena que opera em 18 pa\u00edses da Am\u00e9rica Latina, com receita majoritariamente proveniente do M\u00e9xico<\/strong>. Embora o valor da aquisi\u00e7\u00e3o n\u00e3o tenha sido divulgado, Andr\u00e9 mencionou que mais da metade do montante captado ser\u00e1 destinado ao M&amp;A.<br><br>A Datamind gera aproximadamente R$ 13 milh\u00f5es em receita, que ser\u00e3o adicionados aos R$ 127 milh\u00f5es faturados pela Involves no ano anterior, atendendo clientes como L\u2019Or\u00e9al, Kraft Heinz, Unilever e Pepsico. H\u00e1 uma clara complementaridade entre as duas empresas: <strong>enquanto a Involves foca na execu\u00e7\u00e3o das estrat\u00e9gias de trade marketing, a Datamind atua na otimiza\u00e7\u00e3o, fornecendo dados de vendas e estoque de varejistas em mais de 18 pa\u00edses<\/strong>. Isso permitir\u00e1 correlacionar a execu\u00e7\u00e3o com os resultados e oferecer sugest\u00f5es de melhoria.<br><br>A aquisi\u00e7\u00e3o tamb\u00e9m refor\u00e7a a <strong>estrat\u00e9gia de internacionaliza\u00e7\u00e3o da Involves<\/strong>, que j\u00e1 est\u00e1 presente em 24 pa\u00edses, muitas vezes atrav\u00e9s de clientes multinacionais que adotaram sua solu\u00e7\u00e3o em outras regi\u00f5es. Em termos de receita, o M\u00e9xico \u00e9 o segundo maior mercado da empresa, atr\u00e1s apenas do Brasil.<br><br>&#8220;<em>A uni\u00e3o das duas solu\u00e7\u00f5es cria uma proposta muito forte. A Datamind sabe o que est\u00e1 e o que n\u00e3o est\u00e1 vendendo, mas entre ter esse dado e agir sobre ele h\u00e1 uma grande dist\u00e2ncia<\/em>&#8220;, afirmou Andr\u00e9. &#8220;<em>Com a Involves, conseguimos fechar esse ciclo, transformando dados em a\u00e7\u00f5es concretas para melhorar os resultados.<\/em>&#8220;<br><br>A estrat\u00e9gia de aquisi\u00e7\u00f5es tem se mostrado eficaz para a Involves, que conseguiu aumentar a receita de todas as empresas adquiridas. &#8220;<em>Com a Stringhini, por exemplo, levamos a receita de zero a 25% do nosso ARR muito rapidamente<\/em>&#8220;, destacou o fundador. O plano \u00e9 realizar mais tr\u00eas ou quatro aquisi\u00e7\u00f5es nos pr\u00f3ximos tr\u00eas anos, sendo que uma delas j\u00e1 est\u00e1 em andamento. <strong>A vis\u00e3o para os pr\u00f3ximos cinco anos \u00e9 alcan\u00e7ar uma receita de R$ 350 milh\u00f5es, com 30% provenientes de mercados fora do Brasil.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a aquisi\u00e7\u00e3o da Datamind, a atua\u00e7\u00e3o na Am\u00e9rica Latina se expande, e as solu\u00e7\u00f5es para trade marketing ficam ainda mais robustas.<\/p>\n","protected":false},"author":2,"featured_media":8823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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