{"id":4806,"date":"2024-10-14T12:25:07","date_gmt":"2024-10-14T15:25:07","guid":{"rendered":"https:\/\/involves.com\/?p=4806"},"modified":"2024-12-10T09:52:34","modified_gmt":"2024-12-10T12:52:34","slug":"pointer","status":"publish","type":"post","link":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/","title":{"rendered":"Pointer"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Pointer aumenta en un 51 % el sell-out en la Black Friday. Conoce la historia de \u00e9xito de Pointer, una empresa del Grupo Portobello, y c\u00f3mo la adopci\u00f3n de Rutas Inteligentes ha dado lugar a una extraordinaria ejecuci\u00f3n en sus puntos de venta.<\/p>\n","protected":false},"author":2,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-4806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-industria-es"],"acf":[],"yoast_head":"\nPointer - Involves<\/title>\n<meta name=\"description\" content=\"Pointer aumenta en un 51 % el sell-out en la Black Friday. Conoce la historia de \u00e9xito de Pointer, una empresa del Grupo Portobello, y c\u00f3mo la adopci\u00f3n de Rutas Inteligentes ha dado lugar a una extraordinaria ejecuci\u00f3n en sus puntos de venta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pointer - Involves\" \/>\n<meta property=\"og:description\" content=\"Pointer aumenta en un 51 % el sell-out en la Black Friday. Conoce la historia de \u00e9xito de Pointer, una empresa del Grupo Portobello, y c\u00f3mo la adopci\u00f3n de Rutas Inteligentes ha dado lugar a una extraordinaria ejecuci\u00f3n en sus puntos de venta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T15:25:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T12:52:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/involves.com\/wp-content\/uploads\/2024\/10\/Thumb_Pointer_HistoriaDeSucesso.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"566\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jonas Nascimento\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonas Nascimento\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/\"},\"author\":{\"name\":\"Jonas Nascimento\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#\\\/schema\\\/person\\\/897f3c0868ab928fa091aabef380b6b0\"},\"headline\":\"Pointer\",\"datePublished\":\"2024-10-14T15:25:07+00:00\",\"dateModified\":\"2024-12-10T12:52:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/\"},\"wordCount\":1,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Thumb_Pointer_HistoriaDeSucesso.png.webp\",\"articleSection\":[\"cases-industria-es\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/\",\"url\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/\",\"name\":\"Pointer - Involves\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Thumb_Pointer_HistoriaDeSucesso.png.webp\",\"datePublished\":\"2024-10-14T15:25:07+00:00\",\"dateModified\":\"2024-12-10T12:52:34+00:00\",\"description\":\"Pointer aumenta en un 51 % el sell-out en la Black Friday. Conoce la historia de \u00e9xito de Pointer, una empresa del Grupo Portobello, y c\u00f3mo la adopci\u00f3n de Rutas Inteligentes ha dado lugar a una extraordinaria ejecuci\u00f3n en sus puntos de venta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Thumb_Pointer_HistoriaDeSucesso.png.webp\",\"contentUrl\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Thumb_Pointer_HistoriaDeSucesso.png.webp\",\"width\":566,\"height\":360,\"caption\":\"Conhe\u00e7a a hist\u00f3ria de sucesso da Pointer, empresa do Grupo Portobello, e como a ado\u00e7\u00e3o da IA para roteiriza\u00e7\u00e3o do Involves Stage proporcionou uma positiva\u00e7\u00e3o excepcional em seus pontos de venda.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/cases-industria-es\\\/pointer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/involves.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pointer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/involves.com\\\/es\\\/\",\"name\":\"Involves\",\"description\":\"Involves: com nosso software de Trade voc\u00ea acerta o tom da execu\u00e7\u00e3o, aumenta a batida do sell-out e afina a produtividade da sua equipe\",\"publisher\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/involves.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#organization\",\"name\":\"Involves\",\"url\":\"https:\\\/\\\/involves.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/involves-logo-preto.webp\",\"contentUrl\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/involves-logo-preto.webp\",\"width\":532,\"height\":112,\"caption\":\"Involves\"},\"image\":{\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/involves.com\\\/es\\\/#\\\/schema\\\/person\\\/897f3c0868ab928fa091aabef380b6b0\",\"name\":\"Jonas Nascimento\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/litespeed\\\/avatar\\\/54a2dee754e39037942cd8b92279a7b1.jpg?ver=1778095696\",\"url\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/litespeed\\\/avatar\\\/54a2dee754e39037942cd8b92279a7b1.jpg?ver=1778095696\",\"contentUrl\":\"https:\\\/\\\/involves.com\\\/wp-content\\\/litespeed\\\/avatar\\\/54a2dee754e39037942cd8b92279a7b1.jpg?ver=1778095696\",\"caption\":\"Jonas Nascimento\"},\"url\":\"https:\\\/\\\/involves.com\\\/es\\\/author\\\/jonas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pointer - Involves","description":"Pointer aumenta en un 51 % el sell-out en la Black Friday. Conoce la historia de \u00e9xito de Pointer, una empresa del Grupo Portobello, y c\u00f3mo la adopci\u00f3n de Rutas Inteligentes ha dado lugar a una extraordinaria ejecuci\u00f3n en sus puntos de venta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/","og_locale":"es_ES","og_type":"article","og_title":"Pointer - Involves","og_description":"Pointer aumenta en un 51 % el sell-out en la Black Friday. Conoce la historia de \u00e9xito de Pointer, una empresa del Grupo Portobello, y c\u00f3mo la adopci\u00f3n de Rutas Inteligentes ha dado lugar a una extraordinaria ejecuci\u00f3n en sus puntos de venta.","og_url":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/","og_site_name":"Involves","article_published_time":"2024-10-14T15:25:07+00:00","article_modified_time":"2024-12-10T12:52:34+00:00","og_image":[{"width":566,"height":360,"url":"https:\/\/involves.com\/wp-content\/uploads\/2024\/10\/Thumb_Pointer_HistoriaDeSucesso.png.webp","type":"image\/webp"}],"author":"Jonas Nascimento","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jonas Nascimento","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/#article","isPartOf":{"@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/"},"author":{"name":"Jonas Nascimento","@id":"https:\/\/involves.com\/es\/#\/schema\/person\/897f3c0868ab928fa091aabef380b6b0"},"headline":"Pointer","datePublished":"2024-10-14T15:25:07+00:00","dateModified":"2024-12-10T12:52:34+00:00","mainEntityOfPage":{"@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/"},"wordCount":1,"commentCount":0,"publisher":{"@id":"https:\/\/involves.com\/es\/#organization"},"image":{"@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/#primaryimage"},"thumbnailUrl":"https:\/\/involves.com\/wp-content\/uploads\/2024\/10\/Thumb_Pointer_HistoriaDeSucesso.png.webp","articleSection":["cases-industria-es"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/","url":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/","name":"Pointer - Involves","isPartOf":{"@id":"https:\/\/involves.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/#primaryimage"},"image":{"@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/#primaryimage"},"thumbnailUrl":"https:\/\/involves.com\/wp-content\/uploads\/2024\/10\/Thumb_Pointer_HistoriaDeSucesso.png.webp","datePublished":"2024-10-14T15:25:07+00:00","dateModified":"2024-12-10T12:52:34+00:00","description":"Pointer aumenta en un 51 % el sell-out en la Black Friday. Conoce la historia de \u00e9xito de Pointer, una empresa del Grupo Portobello, y c\u00f3mo la adopci\u00f3n de Rutas Inteligentes ha dado lugar a una extraordinaria ejecuci\u00f3n en sus puntos de venta.","breadcrumb":{"@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/involves.com\/es\/cases-industria-es\/pointer\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/#primaryimage","url":"https:\/\/involves.com\/wp-content\/uploads\/2024\/10\/Thumb_Pointer_HistoriaDeSucesso.png.webp","contentUrl":"https:\/\/involves.com\/wp-content\/uploads\/2024\/10\/Thumb_Pointer_HistoriaDeSucesso.png.webp","width":566,"height":360,"caption":"Conhe\u00e7a a hist\u00f3ria de sucesso da Pointer, empresa do Grupo Portobello, e como a ado\u00e7\u00e3o da IA para roteiriza\u00e7\u00e3o do Involves Stage proporcionou uma positiva\u00e7\u00e3o excepcional em seus pontos de venda."},{"@type":"BreadcrumbList","@id":"https:\/\/involves.com\/es\/cases-industria-es\/pointer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/involves.com\/es\/"},{"@type":"ListItem","position":2,"name":"Pointer"}]},{"@type":"WebSite","@id":"https:\/\/involves.com\/es\/#website","url":"https:\/\/involves.com\/es\/","name":"Involves","description":"Involves: com nosso software de Trade voc\u00ea acerta o tom da execu\u00e7\u00e3o, aumenta a batida do sell-out e afina a produtividade da sua equipe","publisher":{"@id":"https:\/\/involves.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/involves.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/involves.com\/es\/#organization","name":"Involves","url":"https:\/\/involves.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/involves.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/involves.com\/wp-content\/uploads\/2024\/12\/involves-logo-preto.webp","contentUrl":"https:\/\/involves.com\/wp-content\/uploads\/2024\/12\/involves-logo-preto.webp","width":532,"height":112,"caption":"Involves"},"image":{"@id":"https:\/\/involves.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/involves.com\/es\/#\/schema\/person\/897f3c0868ab928fa091aabef380b6b0","name":"Jonas Nascimento","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/involves.com\/wp-content\/litespeed\/avatar\/54a2dee754e39037942cd8b92279a7b1.jpg?ver=1778095696","url":"https:\/\/involves.com\/wp-content\/litespeed\/avatar\/54a2dee754e39037942cd8b92279a7b1.jpg?ver=1778095696","contentUrl":"https:\/\/involves.com\/wp-content\/litespeed\/avatar\/54a2dee754e39037942cd8b92279a7b1.jpg?ver=1778095696","caption":"Jonas Nascimento"},"url":"https:\/\/involves.com\/es\/author\/jonas\/"}]}},"_links":{"self":[{"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/posts\/4806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/comments?post=4806"}],"version-history":[{"count":2,"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/posts\/4806\/revisions"}],"predecessor-version":[{"id":7637,"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/posts\/4806\/revisions\/7637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/media?parent=4806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/categories?post=4806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/involves.com\/es\/wp-json\/wp\/v2\/tags?post=4806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}